The Evolution of Casino Loyalty Programs
AOXEN2025-12-12T01:27:09-03:00Casino loyalty programs have transformed substantially over the period, developing from simple punch cards to sophisticated digital platforms. These programs are intended to compensate players for their support, offering diverse rewards such as free play, meals, and special event access. According to a 2023 study by the American Gaming Association, nearly 80% of casino patrons participate in some type of loyalty program, emphasizing their importance in customer loyalty. One remarkable figure in the gambling loyalty field is Jim Murren, former CEO of MGM Resorts International, who played a essential role in modernizing loyalty systems. His perspective led to the introduction of [...]

